Lakeview Polar Bear Club's 2014 Polar Plunge

It may be below freezing in Chicago, but this isn't stopping locals from joining in the Lakeview Polar Bear Club's annual Polar Plunge.  

Different from other events and charity like it, the LPBC chooses specific families in need to whom the proceeds are given to.  Money raised at this years plunge will be supporting the Kruer Family and Hugh "Rocky" Mitchell & family.  

Show your support and plunge into Lake Michigan this Saturday, January 25th, 2014.  Early registration is $30, or swimmers are able to pay $40 the day of the event.  Looking to help out, but not ready to brave the cold?  Learn about ways to donate or participate by visiting the fundraising site.

For more information about the Lakeview Polar Bear Club, visit their site at http://lakeviewpolarbearclub.com/.