Just a quick note to tell you about the Marketing Materials section of www.DeniseHibbard.com. This will serve as a collection of materials created by me to aid in the education and implementation of Marketing and Social Media strategies.
To date, two files have been added:
As more materials are created, the page will be updated with the new files. Please feel free to visit the contact page to send me feedback on the current content as well as content you would like to see created. Thanks for your feedback!
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A topic that often arises in a B2B company when discussing social media is “Why should I care?” Marketers in B2B companies often disregard the use of social media using excuses such as time needed for such a task, return on investment, the issue of professionalism, and the underlying argument that consumers use social media, not businesses. These so-called “reasons” are mistake number one.
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December 2015
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