Professional Resume - Denise Hibbard
EDUCATION
University of Illinois at Urbana-Champaign
Bachelor of Science in Media Studies
EXPERIENCE
DJI
Burbank, CA
Senior Marketing Manager, North America September 2019 - Present
Marketing Manager April 2018 - September 2019
Marketing Specialist February 2016 - April 2018
Nielsen
Los Angeles, CA
Membership Representative September 2014 - February 2016
The Hive US
Chicago, IL
Activation Manager September 2013 - July 2014
TY KU Premium Sake & Spirits
Chicago, IL
Sales and Marketing Representative September 2012 - September 2013
Idealease, Inc.
North Barrington, IL
Marketing Coordinator February 2011 - December 2011
Bosch Rexroth Corporation
Hoffman Estates, Illinois
Marketing Intern October 2010 – February 2011
Human Resources Intern Summers 2006 – October 2010
Illini Media (Radio, Newspaper, Website)
Champaign, Illinois
Brand Manager (Internship) August 2008 – May 2009
ACTIVITIES AND HONORS
Kappa Alpha Theta
Los Angeles, CA
Recruitment Advisor - Advisory Board, March 2019 - Present
Big Ten Club of Southern California
Los Angeles, CA
Board of Directors Member, October 2016 - Present
Alumni for Public Schools, #100for100
Chicago, IL
Auxiliary Board of Directors Member 2012 - 2014
Roselle United Methodist Church
Roselle, Illinois
Communications Committee Member 2011 - 2012
Reading in Motion
Chicago, Illinois
Auxiliary Board of Directors Member 2010 – 2011
Miss America Organization
Champaign, Illinois
Miss Champaign Urbana 2009 2009 – 2010
Village of Roselle
Roselle, Illinois
Miss Roselle 2006 2006 - 2007
Purple Roses Charity for Alzheimer’s
Roselle, Illinois
Founder
SKILLS
PERSONAL ATTRIBUTES
Outgoing, fast learner, innovative, organized, self-starter, adventurous, hard-working, approachable, tech-savvy, and creative
University of Illinois at Urbana-Champaign
Bachelor of Science in Media Studies
- Completed courses focusing on communication, business, marketing, and advertising
- Completed an independent study on Digital Marketing
EXPERIENCE
DJI
Burbank, CA
Senior Marketing Manager, North America September 2019 - Present
Marketing Manager April 2018 - September 2019
Marketing Specialist February 2016 - April 2018
- Oversee the full scope of planning and execution on event marketing efforts including large-scale trade show activations, product launches, annual conferences, and meetings
- Manage, market and execute the complex and high-profile 3-day Enterprise conference that connects end users, partners and industry leaders for workshops, an expo floor, and networking events
- Create content for email marketing campaigns and oversee segmentation for offline events and conferences
- Conduct and analyze market research to identify areas of opportunity for future events and marketing efforts
- Create and maintain an event management system, analyze cross-event data, and utilize reports to strategically plan for future events
- Review and negotiate contracts related to advertising, marketing, venue sourcing, partnerships and sponsorships
- Lead on localized content creation including webinars and associated lead nurturing process
- Grow and maintain a list of vendors for marketing and event efforts
- Collaborate across teams to deliver on localized marketing campaigns including content creation, advertising, and digital marketing
- Determine appropriate amount of budget for marketing and event efforts, maintain ongoing budget records and audit financials upon project conclusion
Nielsen
Los Angeles, CA
Membership Representative September 2014 - February 2016
- Recruit scientifically selected homes to participate in the market sample for the Nielsen TV Ratings through persuasive communication, relationship building, and excellent sales techniques
- Used statistical research and data collected from the ratings to target alternate clients aimed at maintaining a healthy sample size and accurate representation of the market
- Effectively presented on topics relevant to the organization such as the state of the industry and on professional development through an emerging leaders group
- Utilized time management and organizational skills to manage a territory spanning across a 100 mile radius effectively
- Chosen to represent the Los Angeles field team on an emerging leaders board focusing on building professional skills among future leaders
The Hive US
Chicago, IL
Activation Manager September 2013 - July 2014
- Grew sales and distribution in over 50 key on premise accounts and assisted distributor representatives across all Chicago accounts to further drive sales
- Developed marketing strategies in collaboration with key accounts to drive product sell through and brand awareness
- Created, maintained and audited a yearly budget for marketing and staff payroll
- Generated visibility and distribution of the Brown Forman portfolio for the Chicago market
- Hired, trained and managed 3 different teams of approximately 40 event staff for event activations and special events
- Managed and executed over 75 localized events annually including budgeting, scheduling staff, generating marketing strategies to promote the events, and execution
- Demonstrated successes through weekly, monthly and yearly analysis including the measurement of product sales, new points of distribution, and menu placements and features
- Built strong relationships both with key accounts and with distributor personnel through effective communication and prompt follow up
TY KU Premium Sake & Spirits
Chicago, IL
Sales and Marketing Representative September 2012 - September 2013
- Oversaw and managed over 400 on premise and off premise accounts throughout the Midwest
- Developed pricing programming, enhanced distributor relationships, created distributor incentives, and ensured brand growth in the markets of Nebraska, North Dakota, and South Dakota
- Built new relationships with beverage managers and assist in product programs
- Grew TY KU's online presence through creative content and multi-leveled programs; the winner of the internal social media competition 4 consecutive months
- Educated consumers and accounts on TY KU products through presentations, demonstrations, and staff training
- Gained new distributions and implemented menu placements in on premise accounts to ensure depletions
- Worked with off premise accounts to build effective displays in order to maximize sales Coordinated event sponsorship and aided in all aspects of event execution
- Partnered with representatives from the distributor and built relationships in order to successfully grow the brand
- Coordinate event sponsorship and aid in all aspects event execution
Idealease, Inc.
North Barrington, IL
Marketing Coordinator February 2011 - December 2011
- Assisted in content creation including marketing brochures, webinars, product photos, and internal training
- Supported in the development and implementation of the sales channel intranet
- Wrote, edited, and created layouts used for internal editorial pieces
- Helped create the channel communication strategy and aided in implementation
- Enhanced brand recognition and communication through social media and digital communications efforts
- Collaborated with suppliers and negotiated partnership deals on behalf of the dealer network
- Developed a new hire orientation process for the dealer channel network of over 400 locations throughout the U.S., Mexico, and Canada
- Created trade show marketing plans and assisted in execution
- Assisted in other daily marketing functions for each of the departments and systems within the company including website updates, policies and procedures writing, and affiliate relations
Bosch Rexroth Corporation
Hoffman Estates, Illinois
Marketing Intern October 2010 – February 2011
Human Resources Intern Summers 2006 – October 2010
- Organized company events aimed to increase employee satisfaction and company reputation including holiday parties, training, health fairs, and service projects
- Managed aspects of internal communications including email content, bulletins, promotional materials, and intranet content seen by an audience of over 35,000
- Served on the Social Media Core committee aimed at educating associates on social media marketing, and developed and implemented digital communications tactics while measuring the effectiveness of our involvement
- Assisted in trade show involvement including press meetings, social media strategizing, and public relations efforts
- Collected and analyzed data involved with training class effectiveness, employee satisfaction, and performance management
- Enhanced my German and international-professional skills and assisted in meeting presentation preparation while working for two months in the Germany headquarters
Illini Media (Radio, Newspaper, Website)
Champaign, Illinois
Brand Manager (Internship) August 2008 – May 2009
- Conducted market research, reviewed data and produced appropriate brand imagery and marketing campaigns using social media and digital marketing
- Implemented internal communications programs through newsletters, email communications, and
- Strengthened a team of forty interns’ loyalty and motivation through an organized program encouraging active participation and positive communication
ACTIVITIES AND HONORS
Kappa Alpha Theta
Los Angeles, CA
Recruitment Advisor - Advisory Board, March 2019 - Present
Big Ten Club of Southern California
Los Angeles, CA
Board of Directors Member, October 2016 - Present
Alumni for Public Schools, #100for100
Chicago, IL
Auxiliary Board of Directors Member 2012 - 2014
Roselle United Methodist Church
Roselle, Illinois
Communications Committee Member 2011 - 2012
Reading in Motion
Chicago, Illinois
Auxiliary Board of Directors Member 2010 – 2011
Miss America Organization
Champaign, Illinois
Miss Champaign Urbana 2009 2009 – 2010
Village of Roselle
Roselle, Illinois
Miss Roselle 2006 2006 - 2007
Purple Roses Charity for Alzheimer’s
Roselle, Illinois
Founder
SKILLS
- Languages: English, German (intermediate)
- Technical Skills: Excel (Intermediate), Other Microsoft Office (advanced); SAP (basic), Photoshop (intermediate), InDesign (intermediate), Illustrator (basic), HTML (intermediate), QBasic (basic), SQL (basic), Facebook (advanced), Twitter (advanced), YouTube (advanced), Adobe Premier (Intermediate), Joomla (Intermediate), Google Analytics (advanced), SugarCRM (basic), Bizzabo (advanced), MailChimp (intermediate), Asana (intermediate)
- Other: Private Pilot’s License, Instrument Rating, Part 107 Small UAS Pilot
- Certified Sake Professional (2013)
PERSONAL ATTRIBUTES
Outgoing, fast learner, innovative, organized, self-starter, adventurous, hard-working, approachable, tech-savvy, and creative